Insights
What we’ve learned, written down.
-
Product
Testing Your Great Idea Doesn’t Have to Break the Bank
Have you been sitting on a brilliant business idea but feel stuck because development costs seem overwhelming?
-
Product
The Real Cost of In-House Development: Why Outsourcing Might Be Your Best Bet
Why outsourcing web development to an external firm that operates like your own in-house team can be the best move a growing business makes.
-
Data
The Hidden Cost of Bad Data: Why Your Ad Spend Might Be Lying to You
Even minor discrepancies in data collection can snowball into massively skewed results, leading businesses to make big decisions based on bad information.
-
Product
The Traditional Agency Model is Broken. So We Got Rid of It.
You’re never going to be stuck in cookie-cutter calls with an “account manager.” Here’s why.
-
Design
The Importance of Honest, Accurate Estimates When Choosing a Tech Vendor
An honest estimate can look uncomfortably big. Why accurate numbers beat appealing ones when choosing a tech vendor — and how to tell the difference.
-
Engineering
Mono Repositories FTW: The 12 Benefits of Consolidated Web Architecture
Twelve concrete benefits of consolidating your web architecture into a monorepo — fewer moving parts, faster shipping, and a codebase your team can navigate.
-
Engineering
Trend Watch: Simplified, Democratized Marketing Sites in Large Organizations
Large organizations are simplifying their marketing sites so non-engineers can publish. Why democratized publishing matters, and how to do it well.
-
Product
Leveraging Fractional Technical Resources: A Solution to Startup Constraints
Fractional technical resources give startups CTO-level expertise without the full-time cost — a practical answer to early-stage constraints.
-
Marketing
2FA, CRO, GTM, ROI, UX—WTF?
E-commerce jargon, decoded. A plain-English dictionary of the acronyms we use every day, so your next vendor meeting stops sounding like another language.
-
Design
What the heck can tech companies do for a more sustainable future?
For Earth Day 2022, we’re putting action behind the talk: how Quarry reduces its footprint, and why we joined 1% for the Planet.
-
Marketing
The 3 Ps (and why we charge rush fees)
Rush work has real costs — to quality, to the team, and to other clients. Why Quarry charges rush fees, and why that’s better for everyone involved.
-
Impact
Will you help?
Watching the war on Ukraine from afar, we looked for what we could actually do to help — here’s what Quarry is doing, and how you can pitch in too.
-
Impact
Quarry’s Vision + Values
Quarry is an intentional tech collective overturning agency norms. What “intentional” means to us — our vision, our values, and how we actually work.
-
eCommerce
Taking Time to Celebrate
It’s easy to live inside the daily hustle. Why Quarry makes a point of celebrating wins — ours and our clients’ — and what it does for the team.
-
Marketing
Building a Brand Pt. 3 – Brand Experience
Part 3 of our Building a Brand series: what brand experience is, and how every touchpoint — digital and physical — shapes how customers feel about you.
-
Marketing
How to Have a Brand Which Stands Out and Leaves a Lasting Impression
Technology has put founding a business within reach of most of the world. How to build a brand that stands out in the most crowded market in history.
-
eCommerce
Negative Customer Feedback Can Grow Your E-commerce Business, Here’s How
Negative customer feedback stings, but it’s some of the most valuable data your e-commerce business gets. How to turn bad reviews into real growth.
-
How To
How to Remove WP Engine Plugins from WordPress
Migrated a WordPress site off WP Engine and still see their dashboard menu? How to fully remove the leftover WP Engine plugins and menu entries.
-
Marketing
Why Content Should Be the Heart of Your Marketing Strategy
Content remains one of the most effective, profitable marketing approaches available. Why “content is king” still rings true — and how to put it to work.
-
Marketing
Restaurant Web Design: Online Ordering
Online ordering is table stakes for restaurants. The value to the restaurateur, how fulfillment works, and how to add ordering to your website well.
-
Marketing
Restaurant Web Design: Visit Decision Signals
When consumers visit a restaurant website, they’re looking for signals to decide on a visit. The information your site must surface — and where.
-
Marketing
Restaurant Web Design: Why You Need Online Reservations
Your restaurant’s website should be filling tables. Why online reservations matter, and how to pick the right booking system for your site.
-
eCommerce
3 Ecommerce Technology Trends to Watch For in 2018
Three technologies poised to reshape online retail in the years ahead — and what e-commerce marketers should do now to stay ahead of them.
-
Marketing
Restaurant Web Design: The Perfect Online Menu
Your menu is the most sought-after content on your restaurant website. Where to put it, how to make it accessible, and why PDF menus cost you customers.
-
Marketing
Restaurant Web Design: Capitalizing on Impulse Behavior & The Psychology of Hunger
Consumers search for restaurants when they’re hungry. How to design a restaurant website that capitalizes on impulse behavior and “hungry” user psychology.
-
Engineering
Why You Should Hire a Professional Website Design Team Like Us
How a professional website design and development team pays for itself — and who should (and shouldn’t) make the investment in one.
-
Design
Building a Brand Pt. 2 – Visual Identity
Part 2 of our Building a Brand series: what visual identity is, why it matters, and how to sharpen the logo, color, and imagery consumers picture.
-
Marketing
Building a Brand Pt. 1 – “What is a Brand?”
Part 1 of our Building a Brand series answers the foundational question — what is a brand, really? — and lays out the architecture behind strong ones.