Crafting a UIX and design system for a campground booking software product

The Challenge:

Campground Booking, founded by a trio of co-founders specializing in technology, sales/strategy, and design, hit a roadblock when their design co-founder departed early in their journey.

As the company grew and approached acquisition, the need for sophisticated product design intensified, requiring a more structured and professional approach to their design processes.

Laptop showing Go RVing trip-planner screen with a route mapped across western US and Canada and a saved-stops sidebar Laptop showing Good Sam RV trip planner homepage with a US map search and All-American Road Trips listings Campground detail screen for Sunshine Key RV Resort with hero photos, reviews, amenities and a reservation booking panel Banff National Park destination screen with scenic mountain-lake photos, reviews, description and a location map Laptop showing My Reservations screen for Logan Lake Campground with dates, guest details and add-on product thumbnails

The Solution:

Quarry stepped in as Campground Booking’s fractional design co-founder, providing on-demand design leadership and support. We focused on mission-critical projects, most notably a comprehensive Point of Sale (POS) system for campgrounds.

This system seamlessly integrated with their booking software, handling both reservations and point-of-sale transactions for physical goods.

Tablet POS screen showing a grid of campground rental products with prices and a current-sale cart totaling $55 Tablet POS screen with on-screen keyboard and product search dropdown showing suggested items and recent searches Tablet POS checkout with a 'Waiting for a credit card' modal showing card-swipe illustration and a $198 amount due

We developed a robust, tailwind-based POS system that significantly enhanced functionality and user experience for campground operators. We also improved various user flows within the main Campground Booking software, contributing to a more efficient and user-friendly platform.

Our involvement evolved with the company’s needs, from early-stage design support to more complex product development as they approached acquisition.

Laptop showing campground search results with filters, listing cards of resorts with ratings and prices, and a map of sites Colorado Campground site-selection screen listing individual sites with amenities and Book Now buttons beside a site map Check Availability screen with a calendar grid of campground sites and dates beside a location map Reservation-processing screen with a 'Hang tight' message and a nighttime campfire illustration Reservation confirmed screen for Logan Lake Campground with booking summary and dates over a forest hero photo

The Results:

Quarry’s design support played a crucial role in Campground Booking’s growth, helping them evolve from a bootstrapped startup to an attractive acquisition target. We successfully prepared the company for acquisition by Good Sam, ensuring a smooth transition and reducing the need for outsourced design post-acquisition. Our partnership with Campground Booking also opened doors to new opportunities, including projects with Camping World.

Operator admin reservation detail screen with customer profile, campsite dates, recommended add-on products and invoices Operator admin Accounts screen with billing summary cards and a table of customer accounts, balances and statuses Operator admin customer detail screen with rig and stay info and a color-coded invoice table Submit a review modal for Burton Historical Park with review text, photo thumbnails and a star rating step indicator - Building a PWA shopping cart for a foodservice supplier